Tuesday 22 January 2013

Alexander Oppliger introducing Albany


Despite its status as the center of legislative power in the state, Albany (or ‘Smallbany’ to jaded locals) remains a tourism backwater. It became New York State’s capital in 1797 because of its geographic centrality to local colonies and its strategic importance in the fur trade. The railroad reached town in 1851 and helped solidify the city as an important transportation crossroads and manufacturing center. Albany is an architecturally diverse city, from the ostentatiously modern to the classically Victorian, but several blocks from the city center stately government buildings give way to derelict and neglected streets and a general feeling of malaise


Sunday 13 January 2013

Introducing Alaska- Alexander oppliger


Big, beautiful and wildly bountiful. Far away, rurally isolated and very expensive. Alaska is a traveler’s dilemma. There are few places in the world with the grandeur and breathtaking beauty of Alaska. Not only is Mt McKinley the highest peak in North America, it’s also a stunning sight when you catch its alpenglow in Wonder Lake at Denali National Park. A 900lb brown bear catching a leaping salmon in its jaws is not something seen in Iowa, but a common apparition on Kodiak and Admiralty Island and in the scenic Katmai National Park, a hop-skip-jump from King Salmon or Homer. A 5-mile-wide glacier shedding chunks of ice the size of small cars is another unique Alaskan sight; for this quiet thrill, venture down to Juneau, gateway to Glacier Bay National Park, or to Prince William Sound, boasting the largest collection of tidewater glaciers.

Sunday 6 January 2013

Introducing Alabama- Alexander Oppliger


Obsessed with football and race – two things Southerners never stop discussing – this rectangular state has a complicated and fascinating heritage. It has been home to one of the world’s greatest musicians (Hank Williams Sr) and one of gridiron’s most legendary coaches (Paul ‘Bear’ Bryant). Jefferson Davis became the first president of the Confederacy here in 1861, the year the Civil War began. Nearly 100 years later, when an African American woman named Rosa Parks refused to budge on a bus, the American Civil Rights movement was galvanized.

Known for incredible acts of activism, Alabama and the actions that happened here in the 1950s and ’60s led the way for civil rights triumphs throughout the USA. All that struggle and strife came at a cost and, ever since, Alabama has had to conquer its reputation of rebels, segregation, discrimination and wayward politicians.
Alabama has a surprising diversity of landscapes, from foothills in the north and a gritty city in the middle to the subtropical Gulf Coast down south. Visitors come to see the heritage of antebellum architecture, to celebrate the country’s oldest Mardi Gras in Mobile, and to learn about the civil rights struggle. Every fall, the University of Alabama Crimson Tide and the Auburn University Tigers continue one of college football’s greatest rivalries.

Monday 31 December 2012

AXOP Industries Inc.- Alexander Oppliger


There are many good marketing schools, books, and systems on the market, but all of them require substantial financial backing, which most companies or individuals do not have.

It is very easy to make your service or product successful if you have a multimillion dollar budget, but, unfortunately, 97% of companies are not as blessed.

Also "good" is by far not good enough these days - you have to be the BEST! It is a jungle out there. If you want to survive and make money you better be excellent and two steps ahead.

If you are willing to give 120% and think long term, we can guarantee success... The Art of marketing is based on success, cost effectiveness and an innovative approach. We specialize in "Guerilla Marketing" which is "The Art" of marketing; much cheaper and extremely effective.

We have proven through 20 years of marketing advice and bringing multiple corporations worldwide to a million dollar market level in a matter of years. It is important to understand that good, solid marketing needs time. Promises of the fast million are the fairy tales of yesterday.

Do NOT overestimate what you can achieve in a year, but also do NOT underestimate what can be achieved in 10 years.

Every country has its own mentality. The US marketing approach works perfect in the USA, but would never work, say, in Europe, and vice versa. If you want the worldwide market, you need the help of a company who knows the approach based on the mentality of that country's mentality. This is exactly where we specialize.

Our references span 3 continents made up of more than 20 countries.

We are fluent in English, French, German, Italian and Swiss.

We are a successful marketing enterprise proven by our own corporation’s success, not only in marketing, but in real world value.

A good marketing program must be based on a winning marketing strategy. The practical outcome of a good strategy is a core offer or message that maximizes response rates. This is not as simple as it sounds. It is the result of an intensive effort to understand the key unmet needs and perceptions of defined target segments and to develop and harmonize your proposition, positioning, branding and promotions to address these needs and perceptions better than alternatives.

We use a practical, cost effective approach to a strategy that includes the following steps:

Conduct an initial situation analysis to understand the current marketing position, and to identify what already exists that can be leveraged and what is needed. A key part of this initial step is to define program objectives, performance measures, and value creation potential.
Understand the market's needs, competitive position, and future potential. Internal knowledge may suffice, or it may be important to conduct new qualitative and/or quantitative customer and channel research.
Define the value proposition that leverages your core strengths to maximize total value delivered to the customer. Define the right positioning within the customer's mind to maximize the impact of this value proposition. Ensure your branding fully and consistently reflects this positioning, and implement promotions based on this branding that provides immediate incentives for prospects to respond. Ensure complete harmony and integration between value proposition, positioning, branding, and promotions.
Develop the detailed marketing plan, including practical action plans, timing, and budgets. Anticipate and plan for integration with the rest of the marketing and sales program and the expected impact on the rest of the organization.

Best Regards,
Alexander Oppliger

Friday 28 December 2012

Admiralty Island USA- Alexander Oppliger


Only 15 miles southeast of Juneau is Admiralty Island National Monument, a 1493-sq-mile preserve, of which 90% is designated wilderness. The Tlingit Indians, who know Admiralty Island as Kootznoowoo, 'the Fortress of Bears, ' have lived on the 96-mile-long island for more than 1000 years.

Admiralty Island has a wide variety of wildlife. Bays such as Mitchell, Hood, Whitewater and Chaik contain harbor seals, porpoises and sea lions. Seymour Canal, the island's largest inlet, has one of the highest densities of nesting eagles in the world, and humpback whales often feed in the waterway. Sitka black-tailed deer are plentiful, and the streams choke with spawning salmon during August.
But more than anything else, Admiralty Island is known for its bears. The island has one of the highest populations of bears in Alaska, with an estimated 1500 to 1700 living there, enjoying a good life roaming the drainages for sedges, roots and berries much of the year, but feasting on salmon in August before settling into dens on the upper slopes to sleep away most of the winter.


Admiralty is a rugged island, with mountains that rise to 4650ft and covered by tundra and even permanent ice fields. Numerous lakes, rivers and open areas of muskeg break up the coastal rain forest of Sitka spruce and western hemlock.
You can fly in for a stay at a USFS cabin, spend time kayaking Seymour Inlet and Mitchell Bay or arrange a bear-watching trip to Pack Creek. The most unusual adventure on the island is the Cross Admiralty Island canoe route, a 32-mile paddle that spans the center of the island from the village of Angoon to Mole Harbor. Although the majority of the route consists of calm lakes connected by streams and portages, the 10-mile paddle from Angoon to Mitchell Bay is subject to strong tides that challenge even experienced paddlers.



Tuesday 25 December 2012

Acadia National Park of USA


The only national park in all of New England, Acadia National Park offers unrivaled coastal beauty and activities for both leisurely hikers and adrenaline junkies.